Meta's Andromeda system matches ads to people using your creative first. What changed, what it means for local advertisers, and the simple creative test to run this month.
Black Friday weekend fills calendars, not just carts. Three margin safe offers for service businesses, the follow up setup behind them, and a simple two week prep plan for November 27 to 30, 2026.
Meta is switching product browsing on for existing Facebook and Instagram ads on October 28, 2026, unless you opt out. Here is what changes, why service businesses should check, and how to review your account this week.
68% of consumers will only use a business rated 4 stars or higher. See how reviews decide who gets the call and how to collect more automatically.
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